Joan FriedlanderMy Adventure with Human Design

My name is Joan Friedlander, also known as Raven. I’ve been “experimenting” with and learning about what it is to live as a Generator for 8-plus years. It has been quite an adventure, one that has taken me in directions I never imagined for myself. I have found it to be both confronting and liberating.

I had always felt a pull towards living in harmony with and trusting life. That was definitely not my heritage, but this yearning lived in me. Through this education, through learning how to tune into my own authority, I have been able to do what I was already drawn to: to let go of the reins and live more in flow. Not only could I do this myself, I could potentially help others do the same.

On Creativity and Movement and Response

In 2013 I moved to Sedona, Arizona to live on my own for a while (3 years as it turns out), essentially taking a deep dive into the education, and a developing a new relationship with myself. It was joyous. A few months after arriving, I started shooting and producing videos for a couple of Human Design teachers in the area. For 2 of those years I was completely immersed in the creation of the Human Design Unleashed video and web show project with John Martin. That engagement came to an end and then I was in a pause “moment,” 18 months of pause to be exact! I moved to Colorado to rejoin my husband and my energy tanked.

That’s when I learned just how important Place is to someone with an open G center. (Right place, right people, wrong place wrong people, even if you’re married to them!) I’m back in Arizona, this time in Phoenix. Talk about a return in the energy…night and day. I’ve joined forces with Serena Castillo (Sparkles) and we’re creating our own Human Design video project, Human Design Destination Unknown.


Since 2001 I’ve been coaching “atypical” business owners and professionals, brilliant people who came to realized that they couldn’t build a successful business – or career – doing things the way everyone else does. The more I engage with Human Design, the more I see how useful a tool it is for helping my clients make healthy decisions for their business and their life, learning to trust their inner guidance.

You’ve given me so many tools over the many years we’ve worked together. Being able to tune in, take the time I need to make good decisions – and trust how I feel about things – has been priceless.” ~ Owner, Fee-Only Financial Advisory Firm

A journey of self-Empowerment

As someone who has felt the burden of a “should” life, to live more closely aligned to my true nature is a remarkable journey of discovery. I have felt the kid-girl in me returning. I start most days without much of a plan, and often end the day looking back, and marvel at where life took me. And sometimes I cry. This is life!

Human Design Keynotes

A 6/2 Profile (Role Model/Hermit)
Pure Generator
Left angle Cross of the Clarion

I carry 2 channels, the 35/57 (self-empowered survival through response) and the 17/62 (an organizational being) … here to shock people ready to be shocked with the details of her inspiration and intuitive knowing. I’m told mine is such a gentle shock that you might not know what hit you until later.

I don’t know if I should love your or hate you for sharing this information with me. ~ S.D.